Lakshmi Narayan

Lakshmi Narayan

Why Awake Media? In this corporate controlled media and dis-information age, it sounds like an oxymoron. We should not let it be so! The intention of Awake Media, and awaken-ing, its mission, flows from its founder, me, Lakshmi Narayan, a sentient life manifested in the corpus and work of Awake.

In the years of my graphic design education and career, I have passed through the academic and corporate worlds to find them largely empty of substance, serving mainly their voracious appetite, more than real need.

From being a long-time student of the I Ching and as of this writing, my 57 years of life and love of it, I have learned many things, of metaphysics and geometry, of archetype and word, of color and pattern, energy and feeling, and I infuse this knowledge in my complex yet simple work. What is success? What does it cost?

I am always trying to fill the footsteps of being Awake, to marry beauty and function, vocation and avocation. My marketing plan is to address real need, mine and my clients. I strive to be a happy Medium of The Middle Way.

Lakshmi Narayan
Founder & Creative Director,
Awake Media

https://youtu.be/gb3sPSXrYLw
Transformative Technology: Brain Waves of the Future

Transformative Technology: Brain Waves of the Future

Last month I attended the transformative technologies conference at Sofia University in Palo Alto California, where some of the brightest minds on the planet discussed the next billion dollar industry: technologies for self awareness and awakening.

Quantitative & Qualitative

Still in its infancy, the focus of transformative technology is wearable devices (hardware) and apps (software) that measure, collect data and give you feedback on breathing, heart rate variability, brain wave activity, stress and fear responses and other signals that when measured, monitored and adjusted can help you manage your moods, have a more effective meditation practice, learn to live, breathe, think, feel, and perform better. Its true that these gadgets increase self-awareness. It begs the question, what is a Self? The question is, can a Wearable get you there? How much data do you need to gather to know God?

Habit Forming

For example, moti.io is a Pavolovian style mouse-like gadget which helps you entrain a new habit by flashing different colored lights at you to remind you to ‘do’ whatever new habit you are trying to form, like remembering to drink water frequently, stretch your body etc. I can see the usefulness of such a thing to break the mold of a prescribed daily habit. You shed one habit that of not drinking water and you inhabit another, that of an incessant relationship with a gadget. Other gadgets are conceived as wearables, like the Lief, an ECG patch which has been ‘scientifically shown to improve control over your flight or flight response’, that a cynical friend of mine described as a choke collar,  or a VR device that visulaizes your breath as a puff of snowflakes or colored lights that allow you to ‘move’ through a virtual landscape, making breathing a game. The more deeply you breathe the more mobility you have. If you haven’t developed somatic awareness or spend too much time in your head, these tools are helpful.

A-muse-ment

I sat in a crowded anteroom with a headband on my head from a company called Muse, that promised to help me meditate better. As I breathed in and out, Muse would measure my brain waves and play the sound of crashing waves in my ear if my mind was wandering and give me the sound of birds chirping if I hit a moment of ‘no thought.’ In 5 minutes of meditation the birds chirped 3 times for a few seconds, and the lady told me that was ‘good’ and I felt how low the collective bar was for “no thought.” What’s wonderful about a device like Muse is that it gives one somatic feedback for what ‘no thought’ feels like, and in time you can entrain yourself to hit that state even without the device, if in fact that is the state being measured. One way to self-check is to keep in mind that states of profound silence and stillness have an ‘Eternal Now’ feeling to them. These states can’t be maintained very long without a kind of inner training and the discipline to still the mind consciously for periods of time. That stillness is like a reset button. In that stillness thoughts ‘arise’ in your mind from the pre-frontal cortex instead of from the amygdala, and you, the thinker, recognizes that while these are ‘your thoughts’, they are qualitatively different from your normal mind stream, which you now recognize as the fear-based mind-chatter that we all experience from time to time. These thoughts ‘ARISE’ in your MInd. You feel more like the Witness than the Thinker, and yet, they are your thoughts. They inspire you and make you feel grateful

Did you know Your Brain Waves Can Make Art?

One of the nicest things at the transtech conference was a large LED wheel or ‘chakra’ with colored lights on it that would change pattern depending on the brain waves of the people who were attached to it by a bluetooth wearable. This was created by laser light artists and programmer Peter Tjeedsma of Illuminationart.org It was a beautiful non-judgmental, ever-morphing panorama of this amazing brain and unfathomable mind we possess.

Mastering our minds: from healing bi-polar to transcendence

I was late for this workshop and I walked in to the words ‘Bipolar is the low-hanging fruit of enlightenment” That caught my attention because I have been feeling for a while, that this thing we call mental illness is a serious misdiagnosis of a condition that is really more of a shamanic encounter along an evolutionary path. Tribal cultures regard what we call ‘psychoses’ as shamanic initiations, and there is a certain logic to that. The shaman journeys within, to reconcile, find God, the Great Unity inside. In doing so he or she is healed. That’s the sum of it. Because of the centuries of limited access to the Plant Technologies, which are sophisticated al-chemical processes designed by nature to help us climb that evolutionary ladder between in-divid-dual Self and God, we live in a culture of mental dysfuctions like ADD, ADHD, bipolar, schizophrenia, depression, PTSD, sanctioned psychosis, violence, war and more. Gino Yu, a professor from Hong Kong presents a perfecty logical idea that the ‘bipolar’ person is actually experiencing the energy of transformation, but is unable to ground it in their body because they have an overlay of fear, desire, and need distorted by many mental concepts or projections, that they are unable to ‘decouple’ from. Decoupling is an important word in this explanation, because someone with bipolar is in a dualistic mindset.

Your Body is the Ultimate Wearable

Awakening to your ‘natural state’ or ‘true nature’ is the breaking or melting of a much bigger mold than addictions or bad habits. It is the mold of the over-thinking mind and the frozen heart. I maintain that this meta-mold cannot be broken or melted without God entering the picture. Whatever picture or ideas that word ‘God’ conjures up for you, I’m referring to an experience of ‘Divine Union’ within, and it is a triune leap– physical, psychological and metaphysical. You know God. You become One with God. Whether you achieve this with breathing, yoga, fasting, entheogens, writing, painting, cooking, or some combination thereof, its characteristics and effects are the same for all humans. You heal because your issues melt into the melting pot of ‘divine mind’ the collective consciousness. You step into the master of archetypes. About the Author: Lakshmi Narayan is the Creative Director of Awake Media a design studio that build brands and websites. She believes that the current systemic dysfunctions and crises are precursors to a global spiritual awakening.

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Famous Corporate Sacred Geometry Logos

Famous Corporate Sacred Geometry Logos

Sacred geometry is a map of the invisible. It’s the structures and patterns, sometimes atomic, sometimes galactic, that define forms and systems. Understanding sacred geometry can give meaning to life, and simplifies the ability to navigate your ship in an increasingly complex world. These patterns repeat themselves in species and objects, in social systems, behavior patterns, and in cycles of change. They show up as symbols—in business brands, art and architecture, mythology and religion. Here are a few corporate logos and the sacred geometry imbued in their symbol. We don’t know whether these symbols were designed with this understanding in mind, but it’s because of the meaning they imbue that people are attracted to certain forms. These forms keep repeating themselves through history.

Black_Cross The cross is a coordinate of a vertical and a horizontal ordinate. X and Y, which stand for direction, and also designate the male and female chromosomes. It symbolizes direction and crossroads, and of course, when viewed from below it is the Christian crucifix.  

texaco-logo The Texaco logo derives it’s power from these 2 secular symbols, the pentagram and the cross, symbols of Christ and the Devil, or crucifixion and renewal, a union of polarities.  

mercedes-benz-emblem

Mastery of 3-dimensions is symbolized by the 3-pronged Mercedes-Benz logo. Two symbolizes duality. Three is a trinity, or tri-unity. “Every tension of opposites culminates in a release, out of which comes the “third”. In the third, the tension is resolved and the lost unity is restored.–Carl Jung.  

Vesica_piscis_circles.svg The Christian fish symbol, comes from the center carved out of the intersection of two circles whose circumference just touches the center of the other. This geometry is called a Vesica Piscis—’vesica’ means bladder which could be likened to a sac containing something fluid, in this case “piscis” which means pointed oval. Two wholes, or two poles, left and right, male and female, good and evil, yin and yang — the sacred space formed by their intersection is, appropriately, the symbol of Christ. If you draw another vesica piscis inside the center and erase everything but the oval in the center, you get a pupil, a symbol used in Hindu mandalas, and geometric meditation diagrams symbolizing “vision”  

TWA_logo_60s TWA used the same geometry in their original logo, symbolizing the union of different worlds through travel.

640px-MasterCard_logo

And Mastercard uses it to denote the power of credit.

In all these cases, the form derives it’s original power from the meaning of a union of opposites. The meanings associated with it by brand came later. Those are more individual to the brand. The power of the symbol is universal and archetypal. VIEW AWAKE’S LOGO DESIGN PORTFOLIO GET YOUR OWN SACRED GEOMETRY LOGO

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About Lakshmi Narayan, founder

About Lakshmi Narayan, founder

Why Awake Media? In this corporate controlled dis-information age, it sounds like an oxymoron. We should not let it be so! The intention of Awake Media, and awaken-ing, its mission, flows from its founder, me, Lakshmi Narayan, a sentient life manifested in the corpus and work of Awake.

In the years of my graphic design education and career, I have passed through the academic and corporate worlds to find them largely empty of substance, serving mainly their voracious appetite, more than real need.

From being a long-time student of the I Ching and as of this writing, my 56 years of life and love of it, I have learned many things, of geometry, of archetype and word, of color and pattern, energy and feeling, and I infuse this knowledge in my complex yet simple work. What is success? What does it cost?

I am always trying to fill the footsteps of being Awake, to marry beauty and function, vocation and avocation. My marketing plan is to address real need, mine and my clients. I strive to be a happy Medium of The Middle Way.

Awake Media is structured as a Coalition of Independent Contractors who work together in fluid teams as the occasion and project demands. Don’t hesitate to initiate a conversation with me if you have a project you need help with. Call or text 619-366-7788

Lakshmi Narayan
Founder & Creative Director,
Awake Media

 

Brand Strategy: The Big Picture Process

Awake Media’s Big Picture Process
by Lakshmi Narayan

This process is dedicated to my late friend, business partner and mentor, Dan Bockman.

When I met him, Dan was in his 70’s, at the tail end of a brilliant career as a Creative Director for an international ad agency in LA, with clients like Visa and Honda. Dan was primarily responsible for Honda becoming the “Number 1 car company” in the world in the 80’s.  When Honda came to his agency, they just wanted a small piece of the American market share, and they had a new, as yet unnamed, fuel economy car to advertise. Dan named the car Accord and raised their expectations and window of opportunity by pointing out that a low-fuel car COULD become  #1 during an oil embargo. And so it was. At the tail-end of his career, he was hired by Steven Spielberg to convert the characters in a commercial he had created into a feature length film called Gabe and Walker.

Dan taught me the Big Picture Process, and it is like a haiku in the world of overblown marketing processes. Before we sign a contract with a new client, whether for a website, an app, a crowdfunding campaign or an integrated marketing effort, we spend 1-2 hours in  meetings with the client via skype or in-person. Our goal at these meetings is to discover three things about you and your business or subject matter:

  1. WHAT’S YOUR STORY?
  2. WHO’S YOUR AUDIENCE? (we create a profile of your ideal clients/customers)
  3. HOW TO TELL IT? (identify media channels and messages)

This exploration is the seed of the strategy, design, media or technology we will create together and for you because it gives us the big picture.  

619-366-7788

Design Renaissance 2010

 

Press Release:

SANTA CRUZ, California.  March 9, 2010 – Awake Media closes Earth Day weekend celebration with Design Renaissance 2010, a one-day event on Sunday, April 18, 2010 from 9AM– 4PM at the Dream Inn.

Envisioning a global renaissance in creative thinking, the event features a plenary of local and national leaders in sustainable design including Eric Corey Freed, author and Executive Director of Urban Revision, Ryan Duke from Project H Design, Bonnie de Varco, chief archivist for Stanford’s Buckminster Fuller Archive, world renowned chaos theorist and mathematician Ralph Abraham, and Helen and Newton Harrison, globally recognized local eco-artists. A number of local leaders will help moderate the discussion and involve the audience in participatory multimedia design exercises.

Speakers will inspire the audience with innovative thinking, best practices, and new trends in the application of sustainable design across many fields including architecture and urban renewal, systems and information design, product design, and environmental activism. Topics will include design for humanitarian and health needs, urban eco-zones, and the local watershed issues.

Design Renaissance, the inaugural event is envisioned to be an ongoing project, seeking to bring together people, projects, and ideas that can help co-create a sustainable Santa Cruz, while inspiring the global community. The nexus of ecology, design, and business around the challenges of sustainability is currently producing a new wave of creativity and inspiration that brings communities into new collaborative relationships with the triple bottom line of people, profit, and planet.

“With the Design Renaissance, we are excited to introduce the Santa Cruz community to a number of visionary yet practical ideas for a resilient and sustainable Santa Cruz”, says co-founder Michael Sammet, who teaches Sustainable Design at the Academy of Art University. “We are confident that the Monterey Bay Region, with all of its brain power and ecological consciousness, will continue be a leader in the burgeoning field of sustainable design.”

“When it comes to co-creating a sustainable Santa Cruz, everyone is a designer,” says Lakshmi Narayan, CEO of Awake Media.

Co-sponsors for the event include Transition Santa Cruz and the Santa Cruz Design + Innovation Center.

The  Design Renaissance event took place at the Dream Inn, 175 West Cliff Drive, from 9 AM – 4 PM on Sunday, April 18, 2010. Early bird tickets were $40. For more information or to purchase tickets call Awake Media at 831-740-1006 or go to http://www.designrenaissance.net.

 

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Brand • Web •  Print • Sacred Geometry in World-Famous Logos

Transcendent Media

Awake Media is actively seeking clients, partners, and collaborations to create transcendent media products, and infuse the marketplace. Transcendent media is a virtually non-existent genre, but it is only a new form of already existing media capabilities, such as film, videos, graphic novels, games and iPad apps.

We are interested in creating the following Transcendent Media products

  • Guided Multimedia Meditations: (seeking collaborators for ‘The Diamond Body” meditation)
  • Psychedelic Short Stories: A short multimedia piece that depicts a psychedelic episode or dream sequence, using a multimedia narrative form, where there is an audio retelling, combined with 3D, animation, live video, and typography. (Read an example of a psychedelic episode depiction)
  • Interactive shamanic children’s books (seeking collaborators for The Magic Tree)
  • Metaphysical Video Games (Seeking collaborators for The Cosmic Snake and Jacob’s Ladder)
  • Feature Films (seeking collaborators for Gifted)

 

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Brand • Web •  Print • Sacred Geometry in World-Famous Logos

Being, the change

Being, the change

The reconciliation of opposites, maleness and femaleness, is a constant process, like the wings of a butterfly fluttering, and as you flutter, you shed the heavy little bits of story you carry around, the bunches of regrets and disappointments and I wish I had’s or even the good stories, the expectations, the entitlements. The person who didn’t show up, and the recurring tape about the terrifying airplane flight, or how only a certain kind of love will do. The story ain’t worth its weight in feathers, so I constantly drop stories, in a joyfully chronic amnesia. Some of those tracks run deep however, and won’t shake off quite so easily, so then I have to turn to my best ally and guide: DESIGN.

Design has been my greatest teacher because when I am creating visual art or solving a design problem, I am awake. I don’t have to tell myself any stories or read any books about how to be a designer or how to be awake, it’s intrinsic. So this got me thinking: Perhaps each of us has an activity that comes intrinsically to us that puts us in an awakened state of consciousness. It might be your profession, or it might not. It might be your proclaimed passion, or your secret delight. But whatever it is pay attention to it. It is your inner teacher, in-tuition, free of charge and always at hand. Showing you how to see, and how to be in the world. And how to drop stories.

Letting go of stories is a constant shedding process, feathers for the sacred dance and that’s the secret to rejuvenation.

LIGHT, as a feather, is still Light, even as gravity pulls it down, it  falls lightly on the ground.

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