Media Creates Culture: A Blog by the Awake Media Coalition

Media Creates Culture: A Blog by the Awake Media Coalition

I conceived of using media to awaken consciousness while I was witnessing the Twin Towers toppling on TV. At that moment I knew that we as a species were going to need to spiritually awaken to transcend the trauma and turmoil that we have created at this level of consciousness, in it’s materiality. I decided to devote my skills as a designer and communicator to creating media that awakens. For a long time it remained somewhat of a New Age aspiration, without any legs, but now, in 2022, as I witness the unravelling of our culture and species into separate warring tribes, I see that the need for media that awakens has become urgent on many fronts– in transcending trauma, ending addiction, finding purpose, righting relationships, and reconnecting with the divine. Enter entheogens, my preferred word for psychedelics.
From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

Awake Media has evolved from a solo studio run by me, and some contractors into a digital media ecosystem with a renaissance team of media experts who can serve the transformational wellness community to create and send out their awakening messages and teachings quickly, professionally, and easily. Ease of use is a key consideration for me because I find that if the processes have been streamlined, the creativity flows and we can create something great together. In the world of design, this is called Design Thinking, and we apply this to all our work.

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  • hosting and domain management
  • wordpress web development
  • transmedia storytelling
  • entheogenic social network
  • books and ebooks
  • web video and animation
  • branding
  • film
  • print design
  • coalition of independent contractors
  • subject matter experts
  • global renaissance team

The Awake Media Ecosystem

We are careful about who we work with and are seeking to “find the others” those others who know in their heart of hearts that “There is no Other.”

We want to harness the power of media for you and with you to create culture and quicken an awakening.

Lakshmi Narayan, Founder, Creative Director, Designer, Writer

Lakshmi Narayan, Founder, Creative Director, Designer, Writer

Lakshmi Narayan

Lakshmi Narayan

Founder, Creative Director, Brand, Web

I'm from India, but I learned Swiss typography during my Master's program at University of Illinois in Chicago, where I also learned design history from a professor who was as passionate about it as myself.

I am a conceptual designer. I understand branding and how to develop an identity imbued with meaning and then extend it across all platforms, online and offline. I understand how to deliver a visual pun, or multiplicity of meanings through the simplification of form in a logo. I understand the power of visual and verbal communications working seamlessly to create a brand and deliver a powerful message or call to action. Why is this important? Because media creates culture.

I have 40 years experience in design and communications. My career and interests have taken me from working with major corporate brands like Arthur Andersen, Encyclopedia Britannica, Schwinn, Allied Van Lines and many Hospital systems, to working more in the counterculture industry of human potential, psychedelic and other plant medicines, healing, and psychospiritual transformation with companies like MAPS, Women's Visionary Congress, Synergetic Press and others.

I founded Awake Media in 2012 as a digital media company offering branding, web design, print design, video production, seo, social media, and film. Awake Media is structured as a coalition of independent media professionals with complementary skills and core competencies.

Elizabeth Thomas, book designer, painter

Elizabeth Thomas, book designer, painter

Elizabeth Thomas, Goa, India

Elizabeth Thomas, Goa, India

Book Designer, Painter

As a graphic designer, I’ve worked with varied audiences. From symbols and logos, brochures, and books for urban readers, to developing and testing teaching aids for village health workers and exhibitions about women’s struggles in village Panchayats. Worked with a team of designers and editors on quality books for the US and UK markets. In Goa worked with Bookworm, an NGO, teaching children in schools and village communities. Daily Social Media posts for a Dubai based company.

Brand Strategy: The Big Picture Process

Brand Strategy: The Big Picture Process


This process was created by my late friend, business partner and mentor, Dan Bockman. When I met Dan, he was in his 70’s, at the tail end of a brilliant career as a Creative Director for an international ad agency in LA, with clients like Visa and Honda during the heyday of the ‘MadMen’ era. Dan was primarily responsible for Honda becoming the “Number 1 car company” in the world in the 80’s. When Honda came to his agency, they just wanted a small piece of the American market share, and they had a new, as yet unnamed, fuel economy car to advertise. Dan named the car Accord and raised their expectations and window of opportunity by pointing out that a low-fuel car COULD become #1 during an oil embargo. And so it was.

The Big Picture Process is like a haiku in the world of overblown marketing processes. It can be applied to any size business. At the inception of a new client relationship whether for a website, an app, a crowdfunding campaign, or something else, one or two members of Awake Media will spend 1 to 3 hours in meetings with the client via zoom or in-person. Our goal at these meetings is to discover three things about the client and their business or subject matter. This exploration is the seed of the strategy, design, media, or technology we will create for you because it reveals the big picture. It also gives both parties a chance to engage and see if the relationship is a fit without a huge investment of time and money.

The deliverables of this process are a guiding document that summarizes the three points and creates a blueprint for our project and client relationship that can also be shared with subcontractors and stakeholders.

WHAT'S YOUR STORY?

In the course of an hour-long meeting we will hear the narrative behind what you’re doing whether it’s a personal narrative or a social or cultural or business narrative. The story is going to be different for different people and businesses, but there is always a narrative, and we want you to recount it. Even if this may be something you’ve already translated into a vision or mission statement, a brand or business concept, or if you are just starting and have never shared it before. Either way, we want to hear the genesis of your business. It will help us further understand who you are and help us articulate a narrative that gives people a sense of emotional connection to you or your business. For example, you may have had an epiphany or health breakthrough that caused you to get interested in your field of work. Now, it’s been years, but that root cause still holds true for you, but it’s buried. So we might look for ways to reconnect to that original vitality.

WHO'S YOUR AUDIENCE?

Some people say “Everyone” when asked this question. While that may be an appropriate answer, we still need to divide that audience up into interest groups or segments so that we can communicate in a way that is authentic and engaging. For example, you may have a process that you use with a certain group of people who are your patients, and you may teach that same process to another group of people. These would be two completely different “interest groups” even though they may be in the same age bracket or gender or geography, you obviously have to create two different communications channels.

HOW WILL YOU TELL IT?

This exploration identifies all the mediums and messages that are appropriate for articulating your brand and includes:

Keyword Analysis to develop a list of up to 80 keywords and phrases that relate to your subject matter.

A Channel Checklist of all possible media outlet’s and influencers you can approach, and a further narrowing down of which ones are appropriate for us right now.

Identification of the Minimum Viable Product for your project, or for each phase of your project if more than one.

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