I’m from India, but I learned Swiss typography during my Master’s program at University of Illinois in Chicago, where I also learned design history from a professor who was as passionate about it as myself.

I am a conceptual designer. I understand branding and how to develop an identity imbued with meaning and then extend it across all platforms, online and offline. I understand how to deliver a visual pun, or multiplicity of meanings through the simplification of form in a logo. I understand the power of visual and verbal communications working seamlessly to create a brand and deliver a powerful message or call to action. Why is this important? Because media creates culture.

I have 40 years experience in design and communications. My career and interests have taken me from working with major corporate brands like Arthur Andersen, Encyclopedia Britannica, Schwinn, Allied Van Lines and many Hospital systems, to working more in the counterculture industry of human potential, psychedelic and other plant medicines, healing, and psychospiritual transformation with companies like MAPS, Women’s Visionary Congress, Synergetic Press and others.

I founded Awake Media in 2012 as a digital media company offering branding, web design, print design, video production, seo, social media, and film. Awake Media is structured as a coalition of independent media professionals with complementary skills and core competencies.

As a graphic designer, I’ve worked with varied audiences. From symbols and logos, brochures, and books for urban readers, to developing and testing teaching aids for village health workers and exhibitions about women’s struggles in village Panchayats. Worked with a team of designers and editors on quality books for the US and UK markets. In Goa worked with Bookworm, an NGO, teaching children in schools and village communities. Daily Social Media posts for a Dubai based company.