WHAT'S YOUR STORY?

In the course of an hour-long meeting we will hear the narrative behind what you’re doing whether it’s a personal narrative or a social or cultural or business narrative. The story is going to be different for different people and businesses, but there is always a narrative, and we want you to recount it. Even if this may be something you’ve already translated into a vision or mission statement, a brand or business concept, or if you are just starting and have never shared it before. Either way, we want to hear the genesis of your business. It will help us further understand who you are and help us articulate a narrative that gives people a sense of emotional connection to you or your business. For example, you may have had an epiphany or health breakthrough that caused you to get interested in your field of work. Now, it’s been years, but that root cause still holds true for you, but it’s buried. So we might look for ways to reconnect to that original vitality.

WHO'S YOUR AUDIENCE?

Some people say “Everyone” when asked this question. While that may be an appropriate answer, we still need to divide that audience up into interest groups or segments so that we can communicate in a way that is authentic and engaging. For example, you may have a process that you use with a certain group of people who are your patients, and you may teach that same process to another group of people. These would be two completely different “interest groups” even though they may be in the same age bracket or gender or geography, you obviously have to create two different communications channels.

HOW WILL YOU TELL IT?

This exploration identifies all the mediums and messages that are appropriate for articulating your brand and includes:

Keyword Analysis to develop a list of up to 80 keywords and phrases that relate to your subject matter.

A Channel Checklist of all possible media outlet’s and influencers you can approach, and a further narrowing down of which ones are appropriate for us right now.

Identification of the Minimum Viable Product for your project, or for each phase of your project if more than one.

Servers that Serve

Servers that ServeI want to update you about recent streamlining improvements in Awake Media's server management team and process: ♠ 1. Shared servers: $8 per month, free with Awake.net membership Wordpess + Divi pre-Installed plus a suite of speed and security plugins carefully tested for compatibility Access to support ticket system Free...

Media Creates Culture: A Blog by the Awake Media Coalition

I conceived of using media to awaken consciousness while I was witnessing the Twin Towers toppling on TV. At that moment I knew that we as a species were going to need to spiritually awaken to transcend the trauma and turmoil that we have created at this level of consciousness, in it's materiality. I decided to devote my skills as a designer and...

From Hosting to Film: A Digital Media Ecosystem for the Transformational Community

Ease of use is a key consideration for me because I find that if the processes have been streamlined, the creativity flows and we can create something great together. In the world of design, this is called Design Thinking, and we apply this to all our work.

Lakshmi Narayan, Founder, Creative Director, Designer, Writer

I'm from India, but I learned Swiss typography during my Master's program at University of Illinois in Chicago, where I also learned design history from a professor who was as passionate about it as myself. I am a conceptual designer. I understand branding and how to develop an identity imbued with meaning and then extend it across all platforms,...

Rowan Gabrielle, Conferences & Events Producer, Business Coach

I began my business career at the age of 19 when I started a company importing cutting edge superfoods like Spirulina from the US to UK. This led to my participation and co-founding a variety of different companies in the sustainable living arena culminating in co-owning the Whole Life Expo & Conferences, a large-scale consumer expo in...

Jeffrey Detrick, Creative Director, SEO, Ads, Tactics

I love the creative process and enjoy working with entrepreneurs and innovative marketing partners. I am an Award-Winning Creative Director and entrepreneur with 30+ years of experience in creative direction, strategic brand positioning, marketing project management, executive account management, sales management, new business development, and...

Elizabeth Thomas, book designer, painter

As a graphic designer, I’ve worked with varied audiences. From symbols and logos, brochures, and books for urban readers, to developing and testing teaching aids for village health workers and exhibitions about women’s struggles in village Panchayats. Worked with a team of designers and editors on quality books for the US and UK markets. In Goa...

A Classroom on Your Website

The movie The Social Dilemma revealed the extent of the censorship and social manipulation we currently experience on Facebook and other platforms. Building your classroom and student community on your Wordpress website gives you 100% ownership, privacy, and an ad-free environment.Features: Multimedia Lessons Appeal to multiple learning styles...
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Sacred Commerce

Awake Media creates films, apps, and books about a very important topic: entheogens, a.k.a. psychedelics. I have decided to put the power of my 40 years of experience with branding and design, as well as the power of media itself, wholly to work on communicating and repositioning entheogens in the collective. These amazing molecular magicians,...

About Awake Media

Why Awake Media? In this corporate controlled dis-information age, it sounds like an oxymoron. We should not let it be so! The intention of Awake Media, and awaken-ing, its mission, flows from it's founder, me, Lakshmi Narayan, a sentient life manifested in the corpus and work of Awake. In the years of my graphic design education and career, I...