Famous Corporate Sacred Geometry Logos

Famous Corporate Sacred Geometry Logos

Sacred geometry is a map of the invisible. It’s the structures and patterns, sometimes atomic, sometimes galactic, that define forms and systems. Understanding sacred geometry can give meaning to life, and simplifies the ability to navigate your ship in an increasingly complex world. These patterns repeat themselves in species and objects, in social systems, behavior patterns, and in cycles of change. They show up as symbols—in business brands, art and architecture, mythology and religion. Here are a few corporate logos and the sacred geometry imbued in their symbol. We don’t know whether these symbols were designed with this understanding in mind, but it’s because of the meaning they imbue that people are attracted to certain forms. These forms keep repeating themselves through history.

Black_Cross The cross is a coordinate of a vertical and a horizontal ordinate. X and Y, which stand for direction, and also designate the male and female chromosomes. It symbolizes direction and crossroads, and of course, when viewed from below it is the Christian crucifix.  

texaco-logo The Texaco logo derives it’s power from these 2 secular symbols, the pentagram and the cross, symbols of Christ and the Devil, or crucifixion and renewal, a union of polarities.  


Mastery of 3-dimensions is symbolized by the 3-pronged Mercedes-Benz logo. Two symbolizes duality. Three is a trinity, or tri-unity. “Every tension of opposites culminates in a release, out of which comes the “third”. In the third, the tension is resolved and the lost unity is restored.–Carl Jung.  

Vesica_piscis_circles.svg The Christian fish symbol, comes from the center carved out of the intersection of two circles whose circumference just touches the center of the other. This geometry is called a Vesica Piscis—’vesica’ means bladder which could be likened to a sac containing something fluid, in this case “piscis” which means pointed oval. Two wholes, or two poles, left and right, male and female, good and evil, yin and yang — the sacred space formed by their intersection is, appropriately, the symbol of Christ. If you draw another vesica piscis inside the center and erase everything but the oval in the center, you get a pupil, a symbol used in Hindu mandalas, and geometric meditation diagrams symbolizing “vision”  

TWA_logo_60s TWA used the same geometry in their original logo, symbolizing the union of different worlds through travel.


And Mastercard uses it to denote the power of credit.

In all these cases, the form derives it’s original power from the meaning of a union of opposites. The meanings associated with it by brand came later. Those are more individual to the brand. The power of the symbol is universal and archetypal. VIEW AWAKE’S LOGO DESIGN PORTFOLIO GET YOUR OWN SACRED GEOMETRY LOGO


Brand Strategy: The Big Picture Process

Awake Media’s Big Picture Process
by Lakshmi Narayan

This process is dedicated to my late friend, business partner and mentor, Dan Bockman.

When I met him, Dan was in his 70’s, at the tail end of a brilliant career as a Creative Director for an international ad agency in LA, with clients like Visa and Honda. Dan was primarily responsible for Honda becoming the “Number 1 car company” in the world in the 80’s.  When Honda came to his agency, they just wanted a small piece of the American market share, and they had a new, as yet unnamed, fuel economy car to advertise. Dan named the car Accord and raised their expectations and window of opportunity by pointing out that a low-fuel car COULD become  #1 during an oil embargo. And so it was. At the tail-end of his career, he was hired by Steven Spielberg to convert the characters in a commercial he had created into a feature length film called Gabe and Walker.

Dan taught me the Big Picture Process, and it is like a haiku in the world of overblown marketing processes. Before we sign a contract with a new client, whether for a website, an app, a crowdfunding campaign or an integrated marketing effort, we spend 1-2 hours in  meetings with the client via skype or in-person. Our goal at these meetings is to discover three things about you and your business or subject matter:

  2. WHO’S YOUR AUDIENCE? (we create a profile of your ideal clients/customers)
  3. HOW TO TELL IT? (identify media channels and messages)

This exploration is the seed of the strategy, design, media or technology we will create together and for you because it gives us the big picture.