From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

From Hosting to Film: A Digital Media Ecosystem for the Entheogenic Community

Awake Media has evolved from a solo studio run by me, and some contractors into a digital media ecosystem with a renaissance team of media experts who can serve the transformational wellness community to create and send out their awakening messages and teachings quickly, professionally, and easily. Ease of use is a key consideration for me because I find that if the processes have been streamlined, the creativity flows and we can create something great together. In the world of design, this is called Design Thinking, and we apply this to all our work.

SERVICES

  • hosting and domain management
  • wordpress web development
  • transmedia storytelling
  • entheogenic social network
  • books and ebooks
  • web video and animation
  • branding
  • film
  • print design
  • coalition of independent contractors
  • subject matter experts
  • global renaissance team

The Awake Media Ecosystem

We are careful about who we work with and are seeking to “find the others” those others who know in their heart of hearts that “There is no Other.”

We want to harness the power of media for you and with you to create culture and quicken an awakening.

Brand Strategy: The Big Picture Process

Brand Strategy: The Big Picture Process


This process was created by my late friend, business partner and mentor, Dan Bockman. When I met Dan, he was in his 70’s, at the tail end of a brilliant career as a Creative Director for an international ad agency in LA, with clients like Visa and Honda during the heyday of the ‘MadMen’ era. Dan was primarily responsible for Honda becoming the “Number 1 car company” in the world in the 80’s. When Honda came to his agency, they just wanted a small piece of the American market share, and they had a new, as yet unnamed, fuel economy car to advertise. Dan named the car Accord and raised their expectations and window of opportunity by pointing out that a low-fuel car COULD become #1 during an oil embargo. And so it was.

The Big Picture Process is like a haiku in the world of overblown marketing processes. It can be applied to any size business. At the inception of a new client relationship whether for a website, an app, a crowdfunding campaign, or something else, one or two members of Awake Media will spend 1 to 3 hours in meetings with the client via zoom or in-person. Our goal at these meetings is to discover three things about the client and their business or subject matter. This exploration is the seed of the strategy, design, media, or technology we will create for you because it reveals the big picture. It also gives both parties a chance to engage and see if the relationship is a fit without a huge investment of time and money.

The deliverables of this process are a guiding document that summarizes the three points and creates a blueprint for our project and client relationship that can also be shared with subcontractors and stakeholders.

WHAT'S YOUR STORY?

In the course of an hour-long meeting we will hear the narrative behind what you’re doing whether it’s a personal narrative or a social or cultural or business narrative. The story is going to be different for different people and businesses, but there is always a narrative, and we want you to recount it. Even if this may be something you’ve already translated into a vision or mission statement, a brand or business concept, or if you are just starting and have never shared it before. Either way, we want to hear the genesis of your business. It will help us further understand who you are and help us articulate a narrative that gives people a sense of emotional connection to you or your business. For example, you may have had an epiphany or health breakthrough that caused you to get interested in your field of work. Now, it’s been years, but that root cause still holds true for you, but it’s buried. So we might look for ways to reconnect to that original vitality.

WHO'S YOUR AUDIENCE?

Some people say “Everyone” when asked this question. While that may be an appropriate answer, we still need to divide that audience up into interest groups or segments so that we can communicate in a way that is authentic and engaging. For example, you may have a process that you use with a certain group of people who are your patients, and you may teach that same process to another group of people. These would be two completely different “interest groups” even though they may be in the same age bracket or gender or geography, you obviously have to create two different communications channels.

HOW WILL YOU TELL IT?

This exploration identifies all the mediums and messages that are appropriate for articulating your brand and includes:

Keyword Analysis to develop a list of up to 80 keywords and phrases that relate to your subject matter.

A Channel Checklist of all possible media outlet’s and influencers you can approach, and a further narrowing down of which ones are appropriate for us right now.

Identification of the Minimum Viable Product for your project, or for each phase of your project if more than one.

ORDER SERVICES

BRAND & LOGO

Learn More

l

CONTENT CREATION

Learn More

WEBSITES & PLATFORMS

Learn More

 

HOSTING & MAINTENANCE

Learn More

EVENTS, PODCASTS, COURSES

Coming Soon

VIDEOS & ANIMATION

Learn More

BLOGGING & SOCIAL MEDIA

CROWDFUNDING

A Classroom on Your Website

A Classroom on Your Website

The movie The Social Dilemma revealed the extent of the censorship and social manipulation we currently experience on Facebook and other platforms. Building your classroom and student community on your WordPress website gives you 100% ownership, privacy, and an ad-free environment.

Features:

Multimedia Lessons

Appeal to multiple learning styles with video, audio, text, image-based lessons, and more.

Quizzes 

Create dynamic multimedia quizzes to reinforce learning or test competency of the material

Course Builder

Easily build online courses from one screen with the intuitive multi-tier drag and drop course builder

Drip Content

Protect your learner focus and future recurring revenue by making lessons available over time

Prerequisites

Require the successful completion of a specific lesson or even a specific course before another one unlocks

Course Tracks

Offer degree programs or certifications on completion of a group of courses taken in any order

Assignments

Assignments requiring manual grading are coming soon as an advanced add-on

Quiz Timer

Set a maximum time limit for a quiz so students can demonstrate learning within a certain time

Student Dashboard

Front-end student profiles so learners can track their activity and stay organized

Multiple Instructors

Multiple instructors can create and teach a course or courses.

Lesson Downloads

Offer downloadable worksheets, ebooks, PDFs, audios, and other files for offline learning

Course Import

Easily import a course from one site to another for migration, licensing, and more

Course Export

One click export a course from your website for migration, licensing, backups, and more

Discussion Areas

Enjoy multiple discussion areas including lesson comments, forums, private coaching areas, and timelines

Instructional Design

Allow the software to guide you in how to organize and structure the most engaging courses online

Form Integrations

Add form plugins to collect assignments, contact messages, other data, and more

Graphics Pack

Get beautifully designed royalty-free certificate backgrounds, achievement badges, and more

Course Reviews

Increase course sales by collecting testimonials and honest reviews of your courses

Make Money

Our LMS helps you build a strong income generating a teaching business or membership site

Credit Card Payments

Own your platform and revenue with simple conversion-optimized credit card payments

One-Time Payments

You can charge whatever you want for your courses or memberships including simple one-time pricing

Recurring Payments

Create business sustainability and continuous cash flow with flexible recurring payment options

Supported by the Awake Media Team

DIY with Handholding or Done-for-You services by Awake Media

Awake Media offers brand, content, web, print, video, film, seo, and social media services and tutorials.

HOSTED ON OUR 100% GREEN SERVERS

We’ve hosted our websites on GreenGeeks environment-friendly servers for over 10 years. We love working with them!

TURNKEY INSTALLATION

You’ll be ready to build your first course within 7 days after purchase. We’ll need some details from you to activate the free migration if you have an existing site, or if you’re starting a new course site you’ll need to register a domain name and activate hosting after checkout.

Only three one license available at this one-time pilot discount. Regular price $2400. Your cost $1200.

$1200 one-time payment includes design to launch turnkey installation, plus $64 per month ongoing hosting, updates, maintenance and server management costs for a scalable Virtual Private Server. If you’re a current Awake Media hosting client add $32  to your existing hosting costs. $150 per year plugin license renewal fees. Satisfaction guaranteed or your money back. Text Lakshmi at 619-366-7788 if you have questions.

Famous Corporate Sacred Geometry Logos

Famous Corporate Sacred Geometry Logos

Sacred geometry is a map of the invisible. It’s the structures and patterns, atomic and galactic, that define forms and systems. Understanding sacred geometry gives meaning to life, and simplifies navigating through an increasingly complex world. Consciousness is fractal and holographic. Patterns repeat themselves, by definition, in species and objects, in social systems, in behavior, and in cycles of change. They manifest as symbols—in business brands, in art and architecture, in mythology, and music, and religion, in number and word. Words, are made of letters and letters are FORMS, they’re Geometric, and Geometry is symbolic Mathematics. ‘LOGO’ means ‘WORD’. ‘LOGOS, is the ‘Logic of Word’ or ‘the person of.’  Here are a few corporate logos and the sacred geometry imbued in their symbols. We don’t know whether these symbols were designed with this understanding in mind, but it’s because of the meaning they imbue that people are attracted to certain forms. These forms keep repeating themselves through history.

Cross

The cross is a coordinate of a vertical and a horizontal ordinate. X and Y, which stand for direction, and also designate the male and female chromosomes. It symbolizes direction and crossroads, and of course, when viewed from below it is the Christian crucifix.

Pentagram

The pentagram is the five-pointed star, associated with Pentagonal symmetry, also associated with renewal and the Devil.

texaco logo

The Texaco logo derives it’s power from these 2 secular symbols, the pentagram and the cross, symbols of Christ and the Devil, or crucifixion and renewal, a union of polarities.

The Christian fish symbol, comes from the center carved out of the intersection of two circles whose circumference just touches the center of the other. This geometry is called a Vesica Piscis—’vesica’ means ‘bladder’ which could be likened to a sac containing something fluid, in this case “piscis” which means ‘pointed oval’. Two wholes, or two poles, left and right, male and female, good and evil, yin and yang — the sacred space formed by their intersection is, appropriately, the symbol of Christ. If you draw another vesica piscis inside the center and erase everything but the oval in the center, you get a pupil, a symbol used in Hindu mandalas, and geometric meditation diagrams symbolizing “vision.”

The Vesica Piscic geometry is the foundation of the Flower of Life symbol, as well as the Christian fish symbol

TWA used the same geometry in their original logo, symbolizing the union of different worlds through travel.

640px MasterCard logo e1463949649267

And Mastercard uses it to denote the power of credit.

In all these cases, the form derives it’s original power from the meaning of a union of opposites. The meanings associated with it by brand came later. Those are more individual to the brand. The power of the symbol is universal and archetypal.

A logo designed by Awake Media that uses the geometry of the vesica piscis to symbolize a Crossroads for an addiction recovery clinic named Crossroads Recovery Center that provides a spiritual and transformational recovery process.

 

 

Brand Strategy: The Big Picture Process

Awake Media’s Big Picture Process
by Lakshmi Narayan

This process is dedicated to my late friend, business partner and mentor, Dan Bockman.

When I met him, Dan was in his 70’s, at the tail end of a brilliant career as a Creative Director for an international ad agency in LA, with clients like Visa and Honda. Dan was primarily responsible for Honda becoming the “Number 1 car company” in the world in the 80’s.  When Honda came to his agency, they just wanted a small piece of the American market share, and they had a new, as yet unnamed, fuel economy car to advertise. Dan named the car Accord and raised their expectations and window of opportunity by pointing out that a low-fuel car COULD become  #1 during an oil embargo. And so it was. At the tail-end of his career, he was hired by Steven Spielberg to convert the characters in a commercial he had created into a feature length film called Gabe and Walker.

Dan taught me the Big Picture Process, and it is like a haiku in the world of overblown marketing processes. Before we sign a contract with a new client, whether for a website, an app, a crowdfunding campaign or an integrated marketing effort, we spend 1-2 hours in  meetings with the client via skype or in-person. Our goal at these meetings is to discover three things about you and your business or subject matter:

  1. WHAT’S YOUR STORY?
  2. WHO’S YOUR AUDIENCE? (we create a profile of your ideal clients/customers)
  3. HOW TO TELL IT? (identify media channels and messages)

This exploration is the seed of the strategy, design, media or technology we will create together and for you because it gives us the big picture.