I'm from India, but I learned Swiss typography during my Master's program at University of Illinois in Chicago, where I also learned design history from a professor who was as passionate about it as myself.

I am a conceptual designer. I understand branding and how to develop an identity imbued with meaning and then extend it across all platforms, online and offline. I understand how to deliver a visual pun, or multiplicity of meanings through the simplification of form in a logo. I understand the power of visual and verbal communications working seamlessly to create a brand and deliver a powerful message or call to action. Why is this important? Because media creates culture.

I have 40 years experience in design and communications. My career and interests have taken me from working with major corporate brands like Arthur Andersen, Encyclopedia Britannica, Schwinn, Allied Van Lines and many Hospital systems, to working more in the counterculture industry of human potential, psychedelic and other plant medicines, healing, and psychospiritual transformation with companies like MAPS, Women's Visionary Congress, Synergetic Press and others.

I founded Awake Media in 2012 as a digital media company offering branding, web design, print design, video production, seo, social media, and film. Awake Media is structured as a coalition of independent media professionals with complementary skills and core competencies.

I love the creative process and enjoy working with entrepreneurs and innovative marketing partners. I am an Award-Winning Creative Director and entrepreneur with 30+ years of experience in creative direction, strategic brand positioning, marketing project management, executive account management, sales management, new business development, and marketing consultation. I have worked in virtually every industry with extensive work in financial, real estate development, luxury, CBD, high-tech, and B2B. I have experience in all major media from traditional to digital marketing with accounts ranging from local to international in scope. I have developed a proprietary strategic branding process called, “SEISMIC BRANDING™”. My process is specifically tailored to match the needs of small to mid-sized businesses looking to position their brands affordably, rapidly, and effectively. 

As a Creative Director and ad agency owner I have provided strategic, creative direction, copywriting, art direction conceptualization, marketing consultation, and implementation of thousands of advertising and marketing projects spanning virtually every industry in both B2B and B2C. The scope of work includes all mediums including 100’s of print and social ads, 100’s of brochures and direct mailers, 100+ radio commercials, and jingles, 50+ television commercials and video productions, 70+ websites, developed strategy and creative for dozens of social media/SEO/PPC and email campaigns.  

Client background includes Anthony Robbins Companies, Macerich Development, Pure Ratios CBD, Armor All Product, Diawa Golf, The San Diego-Union Tribune, The San Diego Film Festival, Pala Casino, Lumenati (The largest luxury retail shopping center collection in North America), Bridge Publications, (the largest book publisher in the U.S.), Bank of Internet, Coca-Cola Company and over a hundred other companies. I find each experience to be valuable from start-ups to multi-million-dollar worldwide initiatives.

As a graphic designer, I’ve worked with varied audiences. From symbols and logos, brochures, and books for urban readers, to developing and testing teaching aids for village health workers and exhibitions about women’s struggles in village Panchayats. Worked with a team of designers and editors on quality books for the US and UK markets. In Goa worked with Bookworm, an NGO, teaching children in schools and village communities. Daily Social Media posts for a Dubai based company.