I’m from India, but I learned Swiss typography during my Master’s program at University of Illinois in Chicago, where I also learned design history from a professor who was as passionate about it as myself.

I am a conceptual designer. I understand branding and how to develop an identity imbued with meaning and then extend it across all platforms, online and offline. I understand how to deliver a visual pun, or multiplicity of meanings through the simplification of form in a logo. I understand the power of visual and verbal communications working seamlessly to create a brand and deliver a powerful message or call to action. Why is this important? Because media creates culture.

I have 40 years experience in design and communications. My career and interests have taken me from working with major corporate brands like Arthur Andersen, Encyclopedia Britannica, Schwinn, Allied Van Lines and many Hospital systems, to working more in the counterculture industry of human potential, psychedelic and other plant medicines, healing, and psychospiritual transformation with companies like MAPS, Women’s Visionary Congress, Synergetic Press and others.

I founded Awake Media in 2012 as a digital media company offering branding, web design, print design, video production, seo, social media, and film. Awake Media is structured as a coalition of independent media professionals with complementary skills and core competencies.