I conceived of using media to awaken consciousness while I was witnessing the Twin Towers toppling on TV. At that moment I knew that we as a species were going to need to spiritually awaken to transcend the trauma and turmoil that we have created at this level of consciousness, in it’s materiality. I decided to devote my skills as a designer and communicator to creating media that awakens. For a long time it remained somewhat of a New Age aspiration, without any legs, but now, in 2022, as I witness the unravelling of our culture and species into separate warring tribes, I see that the need for media that awakens has become urgent on many fronts– in transcending trauma, ending addiction, finding purpose, righting relationships, and reconnecting with the divine. Enter entheogens, my preferred word for psychedelics.