Typographical logos, such as the logo on the opposite page are appropriate when the logo represents an umbrella identity, such as for a large multinational corporation or when the logo’s purpose is more as a signature than to convey meaning.
Typographical logos, such as the logo on the opposite page are appropriate when the logo represents an umbrella identity, such as for a large multinational corporation or when the logo’s purpose is more as a signature than to convey meaning.