Olsten’s graphic system included 5 such programs, Asthma Management, Hip & Knee..etc., the idea being a kit that patients, caregivers and sales agents could all use. I developed a graphic brand system that was both diverse in its application and unifying as a brand. The unifying features are the juxtaposition of graphic elements– a pattern and an illustration, layout, and dimensions. The distinguishing elements are the color palettes, the illustration styles/content and the pattern in the background.
