‘Awareness’ was a quarterly health magazine that was published by 5 hospitals belonging to Evangelical Health Systems in Chicago in the 90‘s. The magazine won several major design and marketing awards such as AIGA, NY Art Directors Club, Health Care Marketing Association and more.
The breakthrough concept (at the time) was treating a hospital newsletter like it was the NY Times magazine with engaging graphics, color, bold typography, and great health articles.
Olsten’s graphic system included 5 such programs, Asthma Management, Hip & Knee..etc., the idea being a kit that patients, caregivers and sales agents could all use. I developed a graphic brand system that was both diverse in its application and unifying as a brand. The unifying features are the juxtaposition of graphic elements– a pattern and an illustration, layout, and dimensions. The distinguishing elements are the color palettes, the illustration styles/content and the pattern in the background.