The cross is a coordinate of a vertical and a horizontal ordinate. X and Y, which stand for direction, and also designate the male and female chromosomes. It symbolizes direction and crossroads, and of course, when viewed from below it is the Christian crucifix.
The Texaco logo derives it’s power from these 2 secular symbols, the pentagram and the cross, symbols of Christ and the Devil, or crucifixion and renewal, a union of polarities.
Mastery of 3-dimensions is symbolized by the 3-pronged Mercedes-Benz logo. Two symbolizes duality. Three is a trinity, or tri-unity. “Every tension of opposites culminates in a release, out of which comes the “third”. In the third, the tension is resolved and the lost unity is restored.–Carl Jung.
The Christian fish symbol, comes from the center carved out of the intersection of two circles whose circumference just touches the center of the other. This geometry is called a Vesica Piscis—’vesica’ means bladder which could be likened to a sac containing something fluid, in this case “piscis” which means pointed oval. Two wholes, or two poles, left and right, male and female, good and evil, yin and yang — the sacred space formed by their intersection is, appropriately, the symbol of Christ. If you draw another vesica piscis inside the center and erase everything but the oval in the center, you get a pupil, a symbol used in Hindu mandalas, and geometric meditation diagrams symbolizing “vision”
TWA used the same geometry in their original logo, symbolizing the union of different worlds through travel.
And Mastercard uses it to denote the power of credit.
In all these cases, the form derives it’s original power from the meaning of a union of opposites. The meanings associated with it by brand came later. Those are more individual to the brand. The power of the symbol is universal and archetypal. VIEW AWAKE’S LOGO DESIGN PORTFOLIO GET YOUR OWN SACRED GEOMETRY LOGO