SEARCH ENGINE OPTIMIZATION
By discovering the language that your target audience is using to search, and incorporating that language into the code and copy of your website, we increase the number of visitors that find and visit your site via search engines like Google, Bing, and Yahoo.
We analyze the commonly searched keywords that people are using to search for the services offered by your website, and keywords that successful competitors are using to rank well in search results.
The best of these keywords are entered in every page and file on your website, telling the search engine what content is found on each page. This process is similar to filing books in a library, cataloging the information on the site so that the search engine knows what content exists on each page. The search engine proceeds to rank these pages higher in the search results of people searching for the keywords that are included into each page. This leads to more organic visitors to the site.
Additional tags are added to let the search engine know which pages on the site are not important to search, and a map of your website is created and submitted to popular search engines to increase their potential ranking in search results.
On-site Organic SEO updates alone can increase the number of visitors to a website via search by 50-100 unique visitors a month. Once a website has a good SEO structure, organic search traffic can be increased exponentially through blog marketing and social media integration.