BLOGGING & CONTENT CREATION
At Awake Media, we excel in clear communications. Whether you are a new business or an established organization or individual looking to cultivate your web presence, content is King on the internet, and a planned, well thought-out communications strategy goes a long way towards creating great content, both on your website and blogs
We help you develop a brand narrative for your website or crowdfunding campaign that does not lose sight of your mission: we brainstorm with you to understand what your story is, who your audiences are and how we can reach them. From that we develop a name (if not already known) a tag-line, and a positioning statement, which often becomes a part of the intro message on your home page.
We work with clients on web content in two ways, we can either write original copy on your behalf, or we can copyedit your first draft. Original copywriting would include us interviewing you and staff first and researching your business objectives. In our initial branding interview we would brainstorm together what your story, or ‘brand narratives’ are, who your audiences are exactly and what tools, media and networks can we leverage to communicate with them– social media channels, website, blogs, printed materials, video, documentary films, crowdfunding campaigns, direct-mail or take-away materials, books, the list goes on. From the knowledge gleaned here we develop a summary document which guides us with design, content creation, and marketing strategy.